@prefix this: . @prefix sub: . @prefix rdf: . @prefix rdfs: . @prefix xsd: . @prefix np: . @prefix npx: . @prefix dcterms: . @prefix prov: . @prefix foaf: . @prefix orcid: . sub:Head { this: np:hasAssertion sub:assertion; np:hasProvenance sub:provenance; np:hasPublicationInfo sub:pubinfo; a np:Nanopublication . } sub:assertion { sub:Evidence dcterms:description """

  • Summary

    • Final advertisements from designers who prototyped designs in parallel performed better on advertising analytics compared to ads from designers who prototype designs serially. Specifically, ads from parallel prototypes got a higher click-through rate than serial (~445 clicks per million vs. 397)
      • \"\" (Table 1)
      • \"\" (Figure 7)
      • \"\" (p. 11)
      • \"\" (p. 12)

  • Grounding Context

    • Measure: Performance, in terms of click-through rates and Google Analytics for target website (N visitors, time spent, N pages visited daily from each ad) over 15-day campaign, and independent judgments in terms of creativity/originality, visual appeal, tastefulness, and adherence to design principles
      • \"\" (p. 7)
    • StudyDesign:: between-subjects design: serial vs. parallel prototyping structure
    • Procedure:: ~150 mins total, ~10 mins to create each prototype. Main difference is whether get critique from ad expert (experimenter) after each prototype (serial), or after three prototypes (parallel). Experimenter critiques drew from a pre-created list of critique statements for consistency across participants
      • \"\"
      • \"\" (p. 7)
      • \"\" (p. 9)
    • Participants:: N=33 students, none professional designers, ~half with some prior experience in ad/graphic design
      • \"\"
        \"\"(pp. 5-6)
    • Materials:: use Flash-based AdBuilder tool to design a banner ad to be hosted on a social networking site, for a fictional student-led design publication
      • \"\" (p. 6)
      • \"\" (p. 6)
  • [[ACL Recontextualizing Claims and Evidence Shared Task]]
    • Status:: #resultGrounded
    • Annotator:: [[Joel Chan]]
    • ResultGrounding:: [[table]]
"""; a ; rdfs:label "Final advertisements from designers who prototyped designs in parallel performed better on advertising analytics compared to ads from designers who prototype designs serially"; foaf:page . } sub:provenance { sub:assertion prov:wasAttributedTo orcid:0000-0003-3000-4160; "Joel Chan" . } sub:pubinfo { dcterms:creator rdfs:label "is created by" . dcterms:description rdfs:label "has the description" . rdf:type rdfs:label "is a" . rdfs:label rdfs:label "has the label" . prov:wasAttributedTo rdfs:label "is attributed to" . foaf:page rdfs:label "has more info at" . rdfs:label "Conceptualized by" . rdfs:label "Data curated by" . rdfs:label "Formal analysis performed by" . rdfs:label "Funding acquired by" . rdfs:label "Investigated by" . rdfs:label "Methodology developed by" . rdfs:label "Project administered by" . rdfs:label "Resources provided by" . rdfs:label "Software developed by" . rdfs:label "Supervised by" . rdfs:label "Validated by" . rdfs:label "Visualization created by" . rdfs:label "Original draft written by" . rdfs:label "Reviewed and edited by" . rdfs:label "Evidence" . sub:sig npx:hasAlgorithm "RSA"; npx:hasPublicKey "MIIBIjANBgkqhkiG9w0BAQEFAAOCAQ8AMIIBCgKCAQEAo2NYLBcZmpOkjgqLiT7hMxzRaK5KhYYHxxN2gCAMfmOaulAxAzPUNBJLIXjX3yQeIj6rAH4haWNAEUGPdiua/D+Pmu/Hrva3mK29lsWW9ajyZr0e12erDdaBw+3XfxMkKCZkLJjina6mi0W80e7Wa3+dsrypMDVl3CFYVvLsXu4lIMYqI2aVvbKyqCv6hUaWlGUip+2f84LQx/RSZGGwbBjwzKqe/Cs7frCW/lNlvsAkkst+IyFMcekEW875+rnsXP3phcP9Q1Ocu8wbnYYAu5lZPL19YFDSso2Qc5TpkXK3rawDYH36rOX8f0zBzdcbZAPx9btSCgXyqMpP8U4TCwIDAQAB"; npx:hasSignature "DGoFGEzoL8lBkG9tP/6xDAwQTRD4E+YkevOYrD6i8TOzDCn3Ts9lZKQz8q0jZS+/2oFxjnZEmdg3OUANzLJS9FSbwxd9LzYQBDvEXP9xkLf4XopQb3seWc2V2nBX1qhmjaRTj23rVuDGqREGMVX5ndc0TicpPjPXFizYMpVcQgSEuhTcFC7amBbN9Mfb8hNMRxLZRw2bwtUDeTBHkAuqE5UOj/AWTFbzDkZzGr1gFpOo98GxZzfqC3Kq52NB3327MNCZtINCy2UDdhnRmBZy43yzO8AmibJUFoIsk7vNCnBopkxRzdI+wsMYORWrtQasxqxUBejfcQSLUnHqh612Cg=="; npx:hasSignatureTarget this: . this: dcterms:created "2024-10-29T01:57:23.883Z"^^xsd:dateTime; dcterms:creator orcid:0000-0003-3000-4160; npx:introduces sub:Evidence; a . }